Wednesday, July 22, 2009

Building Your Friend Base

Originally uploaded by miabuelanoloentiende .com

Those who are best at networking don’t network. They make friends.

When you're friendly, when you serve, when you're focused on being the very best you end up with more than just a sell. You have more than just another customer. You have a friend.

Focus on the relationship with the customer, serving them, and building trust with them, you gain a friend who will tell their friends.

I don't know a single spammer who can make that claim.


Danny Brown said...


Drew, I come here often and read your posts and you know I take a lot from each one, but THIS, sir, is one of your best ever.

Not a lot I can say except every single person can take this advice and make their connections better.

Excellent work, fella!

CathyWebSavvyPR said...

Agreed - Short, sweet and to the point. It may be hard for businesses to get this shift, easier for solopreneurs and freelancers, but that really is the shift or opportunity that social media presents.

Tim Jahn said...

I agree with Danny, this is one of your best posts ever.

You said it perfectly, I've got nothin'. :)

Chris McDaniel said...

Well said, my friend!

(How's life in the balloon factory?)

Jeremy said...

While you're right, I think some of your phrasing still makes it more about a business relationship.

I've found my most successful business relationships are mostly not about the business at all, but are, in fact, relationships I go into with interest and curiosity about the other person, who just happens to work somewhere in which we can professionally interact.

Take the 'serve the needs' out of the equation and just be INTERESTED, and you'll find yourself much more authentically popular.

Andrew Weaver said...

@Danny, Cathy, Tim, and Chris - Thanks very much. You're way too kind guys! As always, I appreciate your input and insight.

@Jeremy - I like your thinking there. Excellent point. You certainly must show some interest, not just service or you will never be able to take it to the next level and have this sort of relationship with your customer.