Originally uploaded by 米死米(MSM)
We're used to taking what is handed us. Sometimes we're even pretty good at convincing ourselves we like what is handed us. For an example, let's look at American pop culture. Pop culture says the music on the radio, American Idol, and other mass media outlets is what you should be listening to. It's what is cool. It's what you should like. As a result, masses upon masses mindlessly listen to the music they're being fed in those arenas. Some people don't even realize there are other alternatives, or worse, they don't care. After all, it's on the radio and American Idol. It must be good, right?
That's just it. What is perceived as cool, is not necessarily good. It's cool to go to Starbucks, but start going there all the time and taking in all of those calories your body weight will quickly become very uncool (not to mention, your wallet will become lighter). Suddenly what is cool isn't exactly good.
Which brings me to my other point. When we mindlessly follow pop culture, we're doing nothing but taking in what the beast is feeding us. It could be damaging to us personally in some ways (especially if taken in excess), but it's cool so we don't care. Some of the best music I have ever heard has never been played on the radio, and probably never will be. Some of the best places to eat out haven't sold billions of hamburgers or stayed open for a fourth meal after midnight. In fact, I'll just say it: The best restaurants never have to make those claims or try gimmicks like staying open late in order to get you to have a midnight snack.
So why do we settle for what is cool? Why do we insist upon being mediocre or much worse, just like the masses who are mindlessly taking what they're giving?